Cindy Humphrey

The Jury’s Still Out on Google+ for B2B

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The role of social networks in business is nothing new but when Google+ came on the scene, I know what you were thinking. The same thing I was: Another social platform?

Like any good marketer, we at CenturyLink Business, created a presence on Google + right away but really only to secure our name. We have not created a full-blown presence at this point because, frankly, we have been going back and forth internally on the value of the platform in our space.

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Cindy Humphrey

Banking in Bed

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It’s pretty clear that banking as we know it is changing. Rapidly. With the Occupy Wall Street movement and the recent Bank Transfer Day initiative, banks are coming to terms with the fact that the old way of doing business simply won’t work.

This represents an opportunity for banks to take a hard look at their businesses and to figure out what they can offer their customers to provide a superior customer experience.

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Cindy Humphrey

Are You PCI-Ready for the Peak Holiday Shopping Season?

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With Black Friday and Cyber Monday under our belts, it’s officially peak shopping season for millions of American consumers. Retailers will be working overtime to meet demand and earn much-needed revenue—but if they’re not careful, each credit card transaction they handle could expose both their customers and their business to risk.

The Payment Card Industry Data Security Standard (PCI DSS) is designed to protect consumers and increase trust in retailers. Without these measures, it would be all too simple for a hacker to break into a retailer’s systems and steal consumers’ payment card numbers.

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Cindy Humphrey

Beyond the App Store: iPads in the Enterprise

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In an earlier post, we discussed whether businesses should really care about the iPad, and suggested that the answer is now yes. Today, let’s take a deeper look at the role mobile tablets can play in your endpoint environment. It goes a lot further than email and calendaring.

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Cindy Humphrey

iPad for Business? We’re Not Sold

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There has been a lot of discussion about the viability of iPads in the enterprise. iPads have become so pervasive in consumers’ lives, it begs the question: Will it follow the path of laptops, smart phones, instant messaging and social media that got their start in our personal lives and then made their way into “must-haves” in our business lives?

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Jeff Waters

The “Yes” Model: Five Tips for Keeping your Business Safe

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Data security is a hot topic these days and is being discussed everywhere from the boardroom to the server room.

We’ve recently covered the fundamentals of data security as well as commonly overlooked risks here on ThinkGig. Today we want to take a look at business strategies for establishing a culture that protects data and minimizes vulnerabilities. It’s what we like to call the “yes” model.

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Cindy Humphrey

Back to Basics: Seven Steps for Data Security

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Here at ThinkGig, we recently covered some of the lesser-known IT risks you might face.

Still, traditional data security is an ever-present concern. So let’s take a step back and go over a few of the basics for guarding against common viruses, worms, phishing attacks and spyware. These everyday threats could not only cost you the loss of sensitive business information and staff productivity; they can cause the loss of customer confidence.

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Cindy Humphrey

IT’s Coming: Interop New York

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We love October here at ThinkGig. Not just because the temps start to cool down and we get closer to enjoying our Halloween candy, but because we get to go to the Big Apple for Interop New York! We look forward to this event with great anticipation, not only because we provide the gargantuan portable network, but because we get a firsthand look at what’s hot in the world of IT and get to rub elbows with our fellow network geeks.

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Blake Wetzel

Judgment Call: Is Your IT Strategic?

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We’ve all had those moments: A time when we take a hard look at ourselves and we suddenly see ourselves in a new light – as others see us – and it doesn’t match up with our ideal vision.

Have you taken a hard look at your IT department? From an outsider’s perspective?  Maybe from your CIO’s eyes? When we talk to our customers, we are starting to hear more complaints from the forward-looking CIOs. They go something like this: “I need my IT staff to stop thinking about keeping the lights on and computers running and instead figuring out how they can help advance our top line goals….or impact bottom-line.”

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Jeff Waters

Considering Going to the Dark Side? The Hidden Costs of Dark Fiber

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Remember “dark fiber?” Well it’s back.Fiber Optics

Quick history lesson for those not familiar with this telecom buzz word. Dark fiber was a hot topic during the dot-com days of the late 1990’s. Telecoms, railroads and other large utilities planned for growth and increased demand of their optical fiber networks by laying down extra, unlit fiber cables. When the bubble burst and advancements such as Wavelength Division Multiplexing (WDM) allowed carriers to get more out of their existing lit cables, network owners began selling off their unused optical networks – thus the term “dark” fiber.

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