As seen in Educause Top 10 IT Issues and Strategic Technologies for 2017 report, IT staff at colleges and universities are awash with more data, and the need for data-driven decision making, than ever before. From online learning platforms and digital signage to student ID cards and recruiting systems, data is flooding across campuses like a wave of eager new students at freshman orientation — full of promise and opportunity. Unfortunately, few institutions are taking full advantage of this rich resource; they could be tapping into that data flow and using it to drive valuable insights and actions.