In a challenging business environment, it’s tempting to focus solely on how technology innovation can help companies reduce expenses and work more efficiently. I think it’s also time for additional focus, to consider how new technology can foster growth, innovation and a new energy in the business landscape.
At Qwest, we believe that cloud computing offers as many opportunities to shake things up as the birth of the commercial Internet did 15 years ago.
Everything is going “social.” First we had social media and social networking, then the social customer and now social CRM. I’ve always believed in using the right technology to enable a customer-centric approach. When I started to see “Social CRM” appear as the latest buzzword in social media, I realized it was a great way to describe being customer-centric in today’s online world.
Paul Greenberg, founder of the 56 Group, describes the social customer perfectly when he notes that customers are now communicating outside traditional channels, and that who and how they trust is different than it used to be.
