The Jury’s Still Out on Google+ for B2B

ThinkGig

The role of social networks in business is nothing new but when Google+ came on the scene, I know what you were thinking. The same thing I was: Another social platform?

Like any good marketer, we at CenturyLink Business, created a presence on Google + right away but really only to secure our name. We have not created a full-blown presence at this point because, frankly, we have been going back and forth internally on the value of the platform in our space.

Read more…

0 Comments

Banking in Bed

ThinkGig

It’s pretty clear that banking as we know it is changing. Rapidly. With the Occupy Wall Street movement and the recent Bank Transfer Day initiative, banks are coming to terms with the fact that the old way of doing business simply won’t work.

This represents an opportunity for banks to take a hard look at their businesses and to figure out what they can offer their customers to provide a superior customer experience.

Read more…

0 Comments