Part of my role as an Architect Evangelist is to tell people things they may not want to hear, though eventually most are glad they listened. For example, I have recently been involved in a number of conversations about whether big data should go into the cloud or stay on-premises. My response is, “Who said it was an either/or choice?” This is the risk with new paradigms such as Hybrid IT and cloud. You can get true believers who will hear nothing except that their new way is the only, best way to do things. Once in a while, this is true, like when we finally killed off the BetaMax, but generally, there is a lot of room for compromise.
It is of little surprise to say that Asia Pacific (APAC) is viewed as the primary growth market for the majority of Multi-National Corporations. The region leads the world in a number of significant areas – total population size, population growth, total number of Internet users, to name just a few. When coupled with the rise in average wage earnings and average internet usage, there exists a huge market opportunity for both B2B and B2C businesses in this part of the world.
The IT strategies of businesses vary widely, though there is one common thread associated with the market’s leading brands: Technology matters! Global businesses are embarking on digital transformations, embracing new technologies to work smarter, drive innovation, and serve customers more efficiently. At the center of this journey is an ever-expanding universe of knowledge available from your organization’s data. Now is the time for CIOs to make big data a top priority.
As we all are aware by now, Cloud is ushering in a revolution in digital services on the supply side — streamlining delivery, enhancing agility and driving significant improvements in efficiency. CIOs, CFOs, CMOs and every other strata of corporate leadership have embraced this transformation, although in many cases with trepidation. As evidence of this groundswell, analysts project investments in these infrastructures and platforms will continue a five-year, 30 percent CAGR through 2018 – compared with only 5 percent growth in overall IT spend. Other research indicates the market will break $205 billion by 2018.
My role here at CenturyLink is an Architect Evangelist. The practice of evangelism involves creating a transparent, honest, two-way conversation with customers about their business that creates long-term relationships. I collaborate with the engineering, sales, product, and marketing functions of my organization to compose stories that begin with “why” and connect to the “how and what” of a specific technology. My goal is to inspire customers to take action and embrace proven thought leadership, evolving best practices, and industry insights, in building transformative solutions that give them a competitive advantage. If creating a new business paradigm is the rubber, evangelism is the view down the road.
In 1790, the world was in the midst of the first industrial revolution. The evolution from hand production to machines had an impact on every industry – from transportation to mining. For those who recognized the trend, it meant faster production, greater profits, and better quality. While we’ve advanced significantly since those days, companies are again on the verge of a new revolution having a similar impact.
The metaphors we use to describe the Internet and the infrastructure that supports it use real-life terms to reflect our underlying worries about technologies. We talk about viruses, as if the Web were a living thing. We describe “traffic,” as if the Internet were a road or a city. One of the most curious terms to emerge recently is the notion of “breaking the Internet,” a symbolic state of affairs that appears to occur when celebrities post suggestive photos of themselves online.