Loading ...Everything is going “social.” First we had social media and social networking, then the social customer and now social CRM. I’ve always believed in using the right technology to enable a customer-centric approach. When I started to see “Social CRM” appear as the latest buzzword in social media, I realized it was a great way to describe being customer-centric in today’s online world.
Paul Greenberg, founder of the 56 Group, describes the social customer perfectly when he notes that customers are now communicating outside traditional channels, and that who and how they trust is different than it used to be.
