Tag Archives: social

Cindy Humphrey

Risky Business: How Technology Can Help You Manage Risk

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March 3, 2011 by Cindy Humphrey | Comment (2)

We’ve been talking a lot here at ThinkGig about business continuity/disaster recovery (BC/DR). We’ve covered how to create a BC/DR strategy and real-life examples of BC/DR in action. Today, we will cover the technology considerations that come into play when managing risk. Again, we turned to our own BC/DR expert, Mike Cybyske. Mike is a crisis manager at Qwest and is responsible for overseeing our corporate Crisis Management Team.

If you missed our previous BC/DR posts, be sure to check these out:

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Cindy Humphrey

How To Get Social With Your Marketing

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September 5, 2010 by Cindy Humphrey | Comment

Everything is going “social.” First we had social media and social networking, then the social customer and now social CRM. I’ve always believed in using the right technology to enable a customer-centric approach. When I started to see “Social CRM” appear as the latest buzzword in social media, I realized it was a great way to describe being customer-centric in today’s online world.

Paul Greenberg, founder of the 56 Group, describes the social customer perfectly when he notes that customers are now communicating outside traditional channels, and that who and how they trust is different than it used to be.

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