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Weathering the Storm: Can Banks Regain Customer Trust?

ThinkGig

This is the third installment of a three-part series on banking industry trends.

In the last few months, we’ve talked about some key trends impacting banks and their customers. Overwhelmingly, consumers are demanding better access to their bank accounts and at the same time, banks are struggling with increasing security risks. By upgrading their infrastructures, banks are meeting customer demands with new features like text alerts and mobile deposits while providing better security. It’s clear that consumers are driving big changes in banking and it’s exciting to see what’s next.

That brings us to today’s topic: What do consumers really want from their banks? What will help banks attract and retain customers? Recent surveys show customer service and personalization rank high on the list.

Do you think banks will be able to regain customer trust?

Mindy Powers

Mindy Powers

Mindy Powers is vice president of business sales for the Western region and responsible for leading a sales organization that provides world-class communications solutions to global enterprises.